Website Refresh
If you know you have visitors coming to look at lambs or sale sheep, you always tidy up the barn and make sure everything is looking good – right?! (Cue the we’ve got 30 minutes to get this barn bedded, sheep fed and alleyways swept family scramble!) Your website is no different - before I go look at sheep in person or when I browse an online sale, I always scrub through someone’s website so I can make sure I’m familiar with their service sires, past winners, and especially know what the sires of the dams are going to be so I’m well informed when I stop to look at sheep.

All websites through Novel Designs include unlimited updates, so send in your content updates as often as you’d like to updates@thenoveldesigns.com.  In addition, now is a great time to do a website refresh. Several of you are long time customers of Novel Designs, and have websites that we built numerous years ago – Maybe it’s time for a little refresh, an updated look and adding in some new features. Think how much technology has changed in just a few years, so with that so has the capabilities of things we can do on websites as well! Social media integrations, videos, sleek mobile friendly options, ecommerce options and more – Give us a shout to get started or inquire what a web redesign might look like for your site! 

PSST - As a bonus, we have web redesigns as our October special, still a few more days to take advantage of that - updates@thenoveldesigns.com or 800-700-1350 for more info! 

Last but not least – It’s time to think about Louisville Signage!
Having a custom dry erase board is a great way to have a branded piece that you can write your lot info on from sale to sale – Available in single or double sided, and in a variety of sizes, these have been a must have and hold up well.

Vinyl Banners promoting your past winners, upcoming sires, or your specific consignment are a great way to add visual interest to your pen and tell the story of why interested buyers should dig in and bid on your lot. In addition, this is a valuable way to generate exposure and awareness for your program.

Pen wraps are a newer type of marketing material – I like to use these as a way to get your logo engrained in people’s mind and make your pen display stand out. These can be in any size, and done on either standard vinyl, or as a mesh vinyl banner that allows for some airflow and light to come through as well.

Be sure to reach out to any of the Novel Designs team or shoot us an email at updates@thenoveldesigns.com to get started – Book your project by Sunday, November 3rd to get on our design schedule!

So You Suck…At Marketing – Is back! This time let’s talk about the importance of logo design. 

Having a logo in the proper file format (and knowing when to use each file format type) is an absolute game changer for your marketing – It’s something you’ll want to be able to use across all different types of marketing materials, so it only makes sense to start out and invest in getting a good logo in the correct file formats.

A little Logo 101 to start with– file formats can be one of two types:

- Vector (This is a file format such as an AI or EPS file, that will resize and rescale without a loss of quality or clarity – This is preferred for printing (think trailer graphics, signage, apparel printing, decals, etc).

- Raster (This is a file format such as a png or jpg) that is useful for some web graphics and social media graphics. Png graphics typically will have a transparent background, which alleviates the need from having to cut out your logo to place on colored backgrounds.

So what if I already have a logo, but it’s looking a little dated? This is where a LOGO REFRESH comes into play! This is common to do, and we see this across brands all over the world – revamping your logo slightly to look more modern and updated.  This is also a great way to make sure you’ve got your logo in the proper file formats going forward.

If you’re thinking about getting started on either a new Logo Design or a Logo Refresh project, we make the process easy. 

1. Simply reach out to us at updates@thenoveldesigns.com and we’ll send you our logo design pricing and form.

2. Fill out the form & Pay your deposit – this gets a little bit of info about what you are or aren’t looking for in your logo.  (Some people are very detailed about what they are looking for, other people don’t know what they want and provide little info – either is fine with us).

3. Our team will get to work – Typically Kali, Jill, and Steva tackle the logo design projects and we come up with 3 different proofs for you to consider based off of the information you provided.

4. Provide your feedback – Maybe you love logo option 2 and that’s the one you want to go with! Or, perhaps you like parts of logo 1 and logo 3 and want us to morph them together or integrate pieces from each in a revised logo.  Let us know your thoughts and we’ll get to work on a round of revisions.

5. Once we’ve got your logo exactly how you’d like it, we’ll finish with the remainder of your payment and then send over your new logo file in 5 different formats so you have them for every scenario you might need!

Having your logo professionally designed right out of the gate will save you time and trouble going forward.