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Novel Designs - Timely Service, Affordable Prices, Unique Designs.  There's a reaon why we're popular!



Steva Robinson-BowersSTEVA ROBINSON - Owner & Graphic Designer

Steva grew up on a farm in southwest Wisconsin where her passion for livestock was ignited at an early age.  While growing up she devoted herself to sheep and cattle projects and exhibited at the Wisconsin State Fair as well as several national shows across the nation. Hard work and dedication allowed her to be successful in exhibiting livestock. Some memorable accomplishments include Reserve Grand Champion at the 2005 Wisconsin State Fair, Reserve Champion Hampshire at the 2006 NAILE, as well as the Premier Exhibitor at the National Western Stock Show.  This passion would lead to pursuing a Bachelor’s Degree in Animal Science at Iowa State University. 

While in college, Steva exemplified abilities as a leader in the Block & Bridle Club from planning every aspect of a sheep show to designing the club’s annual yearbook.  These activities attracted a quick interest to adding a second Bachelor’s Degree in Agricultural Business. Enthusiasm for agriculture and marketing landed her a marketing internship for Case-New Holland, marketing equipment on a large-scale basis.  Creating company newsletters, event promotions, and daily communications with dealers across the country are some of the tasks Steva provided for this company.  In 2008, Steva launched Novel Designs to provide top-level marketing to livestock producers. Within a year, Novel Designs took off and became Steva's full-time job and the rest is history!

Steva operates a club lamb business, Steva Robinson Show Stock, on a small farm outside of Belmont, WI. In addition, Steva and her son Brayden enjoy showing pigs.

Call Steva - 574-527-0967 | Click here to Email Steva





Nicole AllenNICOLE ALLEN - Project Manager, Senior Designer, & Web Updates

When we had the need to add another position for web updates, we knew Nicole was just the person for the job.  Her creativity, livestock knowledge, and attention to detail make her a great fit at Novel Designs.  Nicole’s duties will include website updates and assisting with the growth of  We’re certain her knowledge of the agriculture industry will benefit our clients, and in particular our show lamb clients as Nicole’s knowledge will help to uphold our standard of efficient, accurate, and timely web updates.

For those of you who don’t already know Nicole here’s a little bit of background:
Nicole grew up on a farm in southeast Iowa, where she helped her family raise club lambs. From a young age, Nicole was captivated by the livestock industry. She traveled the country selling and showing club lambs and from there a passion for the lamb industry was established that is still infused in her today.

Nicole graduated from Iowa State University with a bachelor’s degree in Elementary Education. She taught at the junior high level for two years before moving to Oklahoma with her husband, Ty. Nicole then taught at the elementary level for another two years while pursuing a masters’ degree in School Counseling at Southwestern Oklahoma State University.  Currently, Nicole and her family (Ty and Sayde) reside in Elk City, Oklahoma where they operate Allen Show Lambs and Treadmills. In addition, Nicole is still actively involved in her family's show lamb operation - Middlesworth Club Lambs.

Click here to Email Nicole






Katherine KuykendallKATHERINE KUYKENDALL - Assistant Graphic Designer & Web Updates (Breeding Sheep Division)

Katherine was our first hire here at Novel Designs, and she has definetely been a good fit. Many of you in the sheep world know Katherine, but for those of you who don't know her, she is no stranger to the livestock industry. Originally, from Richland Center, Wisconsin, Katherine grew up showing sheep across the country. The Kuykendalls continue to raise Montadales, Natural Coloreds, and Cheviots, and show extensively.

Recently, Katherine graduated from Purdue with a degree in Agricultural Communications. She currently is attending Oklahoma State and working on her Masters Degree. While at Purdue, Katherine served as the Purdue Block & Bridle President and was a member of the 2009 Livestock Judging Team. Previously, Katherine also worked for The Banner Magazaine as a photographer.

Katherine assists with building new websites, web banners, and also performs web updates.

Click here to Email Katherine






Jalene KennedyJALENE KENNEDY -, Design Assistant, & Web Updates (Show Lamb Division)

Jalene is the newest member of Novel Designs. With Novel Designs and growing like wildfire, we knew we needed more help. Jalene has been representing at shows/sales by getting results and is now moving up to help us with more. Her title is design assistant, but that is just a small part of her description. Additionally, Jalene is involved with website/advertising sales, growth, and is the newest member to our web updates team.

Jalene, like her sister, Nicole (see above), grew up on a small farm in southeast Iowa and since day one has loved the livestock industry. She started showing sheep at age 4 and even before then loved helping her big sister and couldn't wait to learn the tricks of the trade from her. She also showed pigs and cattle, but her true love was the sheep. She competed across the nation and with the help of her parents, sister and brother-in-law Ty, she was able to win Louisville in 2007 and raise the supreme buck at Sedalia that same year.

She graduated from Northwest Missouri State with a major in Agriculture Business and has helped her mom and dad on the farm raising sheep. Recently she married Matt Kennedy and now shares her time between Iowa and Oklahoma when not traveling the nation showing or selling lambs. Jalene is involved with raising sheep with her husband, Kennedy Club Lambs, with her parents, Middlesworth Club Lambs, and her brother and sister Allen Show Lambs. She loves traveling around the nation to shows and helping kids as well as spending time with her niece, Sayde!

Click here to Email Jalene





Sara KuykendallSARA KUYKENDALL - Web Updates & Design Assistant

Sara is our latest edition here at Novel Designs. Sara grew up in Maine and has been showing sheep her entire life. She graduated from the University of Connecticut with a BS in Animal Science. Sara and her husband Kevin raise Montadales and Border Cheviots, and have bred numerous National Champions, including three Louisville Supreme Champion ewes. Sara and Kevin, along with their daughter, Katherine fit and show sheep for several top flocks in the country. They can be seen at most of the major shows and sales through out the year.

Click here to Email Sara






Kali BegalkaKALI BEGALKA - Design Assistant

Kali Begalka grew up on her family's sheep and cattle operation in eastern South Dakota. From an early age, she became involved in her family's operation and enjoys spending time in the barns and traveling to shows and sales across the country.

Kali graduated from Oklahoma State University with a double major in agricultural communications and animal science. Currently, Kali lives in Edmond, Oklahoma and along with working for Novel Designs, she is the communications director for the Oklahoma Youth Expo.

Click here to Email Kali






Janie Webster-SuddethJANIE WEBSTER-SUDDETH - Administrative & Design Assistant

We are pleased to welcome Janie Webster-Suddeth to the Novel Designs team! Many of you may recognize Janie as she is a familiar face around the showring.

Janie lives in Mineral Point, WI with her husband Bruce, and children Reid & Regan.   Growing up in a small town in west-central Illinois, Janie and her family travelled across the country showing hogs at local, state & national shows.  Janie graduated from Western Illinois University in Macomb, IL with a degree in Ag Business.

In her spare time, Janie enjoys following her kids and their hobbies.  Reid's passion is the show sheep industry, so as a family, the Suddeth’s travel to many shows from spring to fall.  Reid is also on the varsity wrestling team.  Regan loves to be outside with the animals - Whether it be in the lamb barn, down at the cattle barn or playing with her kitties - she just loves being outside.

Janie’s livestock background and friendly attitude will be an asset to Novel Designs – We are excited to bring Janie onto our team!

Click here to Email Janie






Eric ShellhouseERIC SHELLHOUSE - Sales Representative & Contributor

Many of you may recognize Eric from around the ring at shows and sales around the country. From a young age Eric was immersed in the livestock industry growing up on a purebred hog farm and maintaining his own flock of Dorsets and club lambs. Luckily Eric's parents recognized his love of the industry and allowed him to build a wether flock that produced several nationally competitive individuals.

Eric attended college at Michigan State University where he was a member of the meats and livestock judging teams but graduated from the Ohio State University with a degree in Animal Science.

Currently, Eric owns Shellhouse Livestock Co. where he places good sheep with great kids all over the country and recently revived the family's own club lamb operation with the purchase of the Terry Harland flock of El Reno, OK.

Eric has been a long time supporter and representative for, so it was a logical choice to bring Eric into a larger role with Novel Designs! Contact Eric with any advertising needs you may have!

Click here to Email Eric






Kaci KeitzerKACI KEITZER - Summer Intern

Kaci is a senior at Iowa State University where she is working toward her Bachelor of Science degree in Agricultural Business with a minor in Animal Science. She grew up on a livestock and row crop farm in southeast Iowa. Kaci and her family have been raising and showing club lambs since her family bought their first set of bred ewes in 2004 from the Middlesworth Family. Since then she has grown to love raising sheep and being around the show industry

Kaci's background and personality will be an asset to Novel Designs – We are excited to bring Kaci onto our team this summer!

Contact Us at Anytime: 574-353-7091  |  574-527-0967
Kali BegalkaSara KuykendallEric ShellhouseJanie SuddethEmail Steva BowersJalene KennedyEmail Nicole AllenEmail KatherineEmail Novel DesignsWeb UpdatesVisit us at Web Design Print Design Display Signage (Vinyl & Sold Board) Design Portfolio About Our Team Contact Us